Marketing and Business Manager Professional Program
Marketing and Business Manager Professionals are responsible for developing strategies and managing projects that increase the profitability and visibility of organizations, products, and services. They must possess strong business acumen, excellent communication and organizational skills, and an in-depth understanding of marketing and business principles.
The Marketing and Business Manager Professional Program is designed to prepare individuals for these roles by providing them with the necessary knowledge and experience to develop, implement, and evaluate marketing and business strategies. In this program, participants will learn about the fundamentals of marketing, customer segmentation and targeting, brand positioning, market research, and more. Additionally, they will explore emerging trends in technology, analytics, and digital marketing. They will also gain hands-on experience in project management, budgeting, and financial analysis.
At the end of the program, participants will be able to develop and execute comprehensive marketing and business strategies that create successful outcomes for organizations and their customers.
Is This the Right Career for You?
The right career option for someone interested in a Marketing and Business Manager Professional Program would be to pursue a degree in marketing or business management. A degree in either of these fields will provide the knowledge and skills necessary to be successful in a career as a marketing or business manager. Depending on your career goals, you may want to pursue a specific concentration within the field, such as digital marketing, social media marketing, or finance and accounting. With a degree in marketing or business management, you’ll be able to find opportunities in a variety of industries, from small businesses to large corporations. You’ll also be able to specialize in a particular area, such as brand management, strategic planning, or public relations. With the right education, dedication, and experience, you’ll be able to achieve success as a marketing or business manager.
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6 Reasons to Complete Your Marketing and Business Manager Professional Program Training With Us
Flexibility
With our programs, you can learn and study at your own pace with access 24/7/365 for the duration of your program. This means you can learn on your own terms and work around your own schedule.
Support
Our online training comes with access to real, live support personnel that will help you through every step from our admissions adviser who will assist you with selecting the right training for you, to our student adviser who will be there with you during your entire training journey.
Relevancy
We have tailored our programs to provide comprehensive training in the technical and soft skills employers are looking for. With direct input and feedback from industry leaders and hiring managers, our program aligns with exactly what you need to successfully enter the workforce.
Certification
Our career training not only gives you the knowledge you need but preparation for the certification exams relevant to your desired career path. If you are pursuing an exciting new career in a field with a national certification, our program will both prepare you to sit for the exam but will often include a voucher for the exam cost.
Simulations and Case Studies
Our training programs have been developed with real learners and professionals in mind, so our programs incorporate real-world case studies and virtual simulations that will provide examples and interactions with real-life situations you may encounter during your career. These allow you to learn by experience with circumstances similar to what will be your daily responsibilities on the job.
Engaging and Interactive
Our training curriculum was developed with you in mind, looking at modern day learners and their needs. Our curriculum contains a mix of formats including reading, listening, watching, and interacting that will immerse you into a fun and engaging learning experience you will not only enjoy but not want to end.
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Program Description
This assessment-rich marketing and business management program is designed for anyone who wants to pursue a career in marketing and business management and has zero experience in the field. There are a lot of business management and marketing concepts and techniques. Therefore, this program incorporates a variety of assessment materials you can use to review these concepts and techniques.
This interactive marketing and business management program will introduceyou to four vital operations you must perform to successfully manage a company, its employees, and its assets. These include:
1. Planning
2. Leading
3. Organizing
4. Controlling
There’s a lot that’s covered in this program. So, you can expect to learn:
• The role of social responsibility and ethics in the business environment
• The crucial strategies, issues, and tools used in business operations
• How a business is organized and structured
The information above is only a sneak peek into what this program has to offer its students. By completing this program, you can learn how to make professional opportunities for yourself. Also, the various material in this course will help you practice what you’ve learned before you step into the professional sphere.
This program is ideal for individuals that are pursuing a career in business management and marketing with little to no previous experience.
• Describe the role of ethics and social responsibility in the business environment
• Examine how businesses can be organized and structured
• Analyze the various functions of and approaches to management
• Analyze marketing processes, forces, and issues in a business enterprise
• Examine the key strategies, tools, and issues involved in business operations
• Examine the key financial concepts involved in the business enterprise
• Develop a business plan incorporating sound business concepts, systems, and strategies
• Analyze the impact of an organization's culture, environment, and design on management
• Examine how social responsibility and ethics affect management functions
• Analyze issues facing managers when performing management functions
• Examine challenges related to organizational strategies and processes that managers face in today's business environment
• Evaluate approaches to communication to best fit an organizational structure
• Assess approaches to controlling organizational performance
• Analyze the competencies and skills needed to be an effective supervisor
• Plan strategically using goal-setting and organizing skills
• Recommend a staffing, recruiting, and retention strategy
• Recommend a control process strategy
• Propose a decision-making strategy
• Explain motivational leadership in the context of today's workforce
• Use effective communication strategies
• Analyze the performance appraisal process
• Analyze factors that impact change management
• Propose conflict resolution strategies
• Define marketing and the marketing concept
• Understand the marketing process
Marketing and Business Manager Professional Program FAQs
To request more information, you can contact us via online chat, our website contact form, or toll free at 1-855-201-6910.
Online courses are accessible 24/7/365 and self-paced, allowing you to progress at your own pace on your own schedule. They can be taken from anywhere in the world from the comfort of your own home. Classroom courses have a set schedule of the days and times the courses will be held, and you must attend during those specific times.
Find out if online learning is right for you by contacting our team of registration advisers. Our team is available to answer any of your questions about taking an online course before you commit to enrolling. We will walk you through what to expect to ensure you are making the right decision. You can contact a registration adviser today via online chat, our website contact form, or toll free at 1-855-201-6910.
No, you are not required to have a diploma or higher education degree to enroll in an online course. However, some occupations may require minimum educational thresholds for employment or certification. For more information on your desired career requirements, please contact us via online chat, our website contact form, or toll free at 1-855-201-6910.
To take an online course, you will need to have access to an internet connection and an internet ready device such as a laptop, PC, or tablet. For course specific requirements, please visit the course page or contact a registration adviser today.
Our courses are developed with multiple formats including text, audio, video, and interactivity. Our courses also include multiple resources and tools which can include flashcards, games, activities, and more.
No, you can take the online courses from anywhere in the world.
We participate in several financial assistance options including third party funding, both military and non-military. To request more information on the financial assistance options available and check your eligibility, contact us via online chat, our website contact form, or toll free at 1-855-201-6910.
Duration is the amount of time you will receive access to your course. Durations vary by course and range between 1 month and 12 months. If you complete your course before your duration ends you will continue to have access to your course until the duration period ends.
Many of our career training programs include certification vouchers. This means that at the successful completion of your course, at no additional charge, you will receive an exam voucher for the corresponding industry certification. This voucher will allow you to register and sit for the appropriate certification exam to obtain your industry credential.
Our online courses are open enrollment, so you can start immediately. If you are using any third-party funding to cover your course tuition, your start date may be a future date determined by your funding program.
Once enrolled, you will be assigned a client adviser who will provide you with customer and technical support. Your client adviser will supply you with your course access information, any needed materials, and be available to answer any questions you have during your training experience. They will regularly check-in with you to monitor your progress and assist you with staying on track. You will also be assigned to a course mentor who will provide curriculum support throughout your training. Your mentor is available to answer any questions you have on your course curriculum, will monitor your progress and understanding of the curriculum, and may give assignments or quizzes.
If you experience any trouble accessing your course including technical issues or lost login credentials, please contact your client adviser at helpdesk@worldeducation.net.
Our goal for students is to successfully complete their training course and achieve their career goals. We understand that extenuating circumstances can interfere with your ability to complete your course in the duration given. Because of this we have free or low-cost extensions available for our courses upon request. To discuss or request an extension please contact your client adviser at helpdesk@worldeducation.net.
Upon successful completion of your course and fulfillment of any outstanding financial obligations, you will receive your certificate of completion. Certificates are provided to you within 30 days of completion. Your certificate will validate the training course you completed with a stamp of completion.
Students that successfully complete our career training programs are assigned a career development adviser who will coordinate placement at a local externship or hands on opportunity. These opportunities are optional and may vary based on availability and occupation. Your career development adviser will also provide job search services such as: resume building, mock interviews, job opportunity resources, and more. Our professional enrichment courses do not come with a career adviser or career services.
Internet Connection
• Broadband or High-Speed (DSL, Cable, Wireless)
Hardware Requirements
• Processor - 2GHz Processor or Higher
• Memory - 1 GB RAM Minimum Recommended
Software Requirements
• Operating Systems - Windows 7, 8 or 10; Mac OS x 10 or higher
• Microsoft Office 2007, 2010 or 2013 or a Word Processing application to save and open Microsoft Office formats (.doc, .docx, .xls, .xlsx, .ppt, .pptx)
• Internet Browsers - Google Chrome is highly recommended
• Cookies MUST be enabled
• Pop-ups MUST be allowed (Pop-up Blocker disabled)
• Adobe PDF Reader
Certification
American Academy of Professional Coders
Status
Prepares for Exam
Description
Certification
Exam
Certified Business Analysis Professional
Benefits
The Marketing and Business Manager Professional Program certification benefit provides individuals and businesses with a comprehensive understanding of the marketing and business management disciplines. This certification can help businesses increase their efficiency, profitability, and overall success. It can also help individuals advance their careers and gain new skills and knowledge. Additionally, the certification can provide a competitive edge in the job market and help individuals stand out from the competition.
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