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    Social Media Marketing

    Social media has created an opportunity for businesses everywhere to promote and grow with just a simple push of a button. Whether you consider yourself a social media novice or a seasoned veteran, this class will give you a solid foundation and understanding of what social media is and how you can use it to grow your business. You'll learn about the most popular social media platforms—Facebook, Twitter, LinkedIn, Pinterest, and Google+—and study secrets for using them to promote your business. And finally, you'll gain techniques for measuring and tracking your social media success.

    Program Name

    Social Media Marketing

    Program Code

    PE-SMM-01

    Website Short Description

    Social media has created an opportunity for businesses everywhere to promote and grow with just a simple push of a button. Whether you consider yourself a social media novice or a seasoned veteran, this class will give you a solid foundation and understanding of what social media is and how you can use it to grow your business. You'll learn about the most popular social media platforms—Facebook, Twitter, LinkedIn, Pinterest, and Google+—and study secrets for using them to promote your business. And finally, you'll gain techniques for measuring and tracking your social media success.

    Duration

    1 month

    Hours

    24

    Language

    English

    Outline

    This course covers the following learning objectives:
    Define social media, name several platforms, and explain the benefits and drawbacks of using each platform.
    Create a content marketing plan that addresses audience, tone, relevance, frequency, and quality of content.
    List the spheres of reputation according to the Harris Poll and explain how social media can be used to manage each sphere of an organization's reputation.
    Describe why and how a company should monitor social media.
    Explain various strategies for engaging with audiences via social media, and the aims of each form of engagement.
    Set social media marketing objectives that correlate to specific sales and growth goals.
    Describe how to integrate social media with mobile, email, and a hub website, and describe the advantages of doing so.
    Demonstrate the difference between organic and paid reach, and list the factors that influence reach on various social media platforms.
    Explain how to reach influencers and name at least two relevant influencers in the learner's industry.
    Quantify the time and human capital that will be devoted to the learner's social media marketing campaign based on his or her organization's size.

    Audience

    This course is targeted at any individual looking to gain knowledge in how to use social media in marketing to grow your business or company.

    Instructor Description

    This class is an independent-study course. Students will have all the resources needed to successfully complete the course within the online material. A student helpdesk is available for technical support during the course enrollment.

    Required Materials

    This program does not require any additional material.

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