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    Certificate in Digital Marketing

    Digital marketing helps organizations promote and sell products and services through online marketing methods such as social media messaging, website ads, Facebook marketing campaigns, Google Adwords, and more. It's vital to develop a marketing strategy that keeps up with the technology. This Certificate in Digital Marketing covers the strategic issues, marketing methods and tactics, industry terminology, and best practices. Each of the nine courses in this suite offer examples, videos from industry-leading practitioners, interactive games, and review questions to ensure mastery of the material.

    Program Name

    Certificate in Digital Marketing

    Program Code

    WE-BP-20X41

    Website Short Description

    Digital marketing helps organizations promote and sell products and services through online marketing methods such as social media messaging, website ads, Facebook marketing campaigns, Google Adwords, and more. It's vital to develop a marketing strategy that keeps up with the technology. This Certificate in Digital Marketing covers the strategic issues, marketing methods and tactics, industry terminology, and best practices. Each of the nine courses in this suite offer examples, videos from industry-leading practitioners, interactive games, and review questions to ensure mastery of the material.

    Duration

    12 months

    Hours

    40

    Language

    English

    Prerequisites

    There are no specific prerequisites for this course.

    Outline

    Module 1-Digital Marketing Strategy
    Module 2-Content Marketing
    Module 3-Social Media Marketing
    Module 4-Marketing Automation
    Module 5-Web Analytics
    Module 6-Search Engine Optimization (SEO)
    Module 7-Paid Search/Pay Per Click Advertising (PPC)
    Module 8-Mobile Marketing
    Module 9-Conversion Rate Optimization

    Audience

    This course is ideal for professionals looking for skills and knowledge in digital marketing tools and practices.

    Instructor Description

    This course is completely self-paced. Learners are provided access to the learner support helpdesk where they can ask any questions relating to the experience or curriculum.

    Required Materials

    All required reference materials are provided with this program. Technical requirements:

    Internet Connection
    • Broadband or High-Speed (DSL, Cable, Wireless)
    Hardware Requirements
    • Processor - 2GHz Processor or Higher
    • Memory - 1 GB RAM Minimum Recommended

    Software Requirements
    • Operating Systems - Windows 7, 8 or 10; Mac OS x 10 or higher
    • Internet Browsers - Google Chrome is highly recommended
    • Cookies MUST be enabled
    • Pop-ups MUST be allowed (Pop-up Blocker disabled)

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